"The [American advertisers] are always telling us that the success of modern commerce depends on creating an atmosphere, on manufacturing a mentality, on assuming a point of view. In short, they insist that their commerce is not merely commercial, or even economic or political, but purely psychological. I hope they will go on saying it; for then some day everybody may suddenly see that it is true.
For the success of big shops and such things really is psychology...or, in other words, nightmare. It is not real and, therefore, not reliable."
- The Outline of Sanity. G.K. Chesterton
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